Gamification Boot Camp 2013

Fast track your way to engagement design.

Discover original gamification best practices and master how gamification and engagement strategies can help small and medium entrepreneurs, as well as sole proprietors, improve their business.

1. Brain on Games: Why exams and assessments do not light up your hippocampus and video games do?

Interactive video games invoke positive emotions and stimulate the hippocampus part of our brain, which is essential for learning new information. On the other hand, people often find the learning and assessment process daunting. Find out how to use gamification techniques in online learning courses to keep students motivated and positive.

2. Captivating Marketing: Gamification, Branded Games, Rewardification and Content Marketing

Local brands and SME marketers today have as many resources at their disposal as large global organizations to tell their story. Content-hungry audiences are now less interested in the source of content as they are in the quality and utility of the content itself.

Alban will show how to engage new audiences and increase sales – even in a physical retail shop – via fun – oriented marketing techniques.

3. Turbo Drive: NLP and Gamification Toolkit for Boosting Employees’ Motivation

Are you effectively managing your human capital performance in your company? Do you know that an increase in employees’ motivation could lead to increase in productivity? Discover and understand how you can apply Neuro-Lingusitic Programming and Gamification in your business in order to “level up” employees’ motivation.

4. Retaining Players: Designing for Maximum Engagement

How do we keep players coming back for more and provide a stronger retention?

Learn more about gamifying your systems by following the best practices in the casual games industry. Know about the ‘ARM’ process – how games Acquire, Retain, and Monetize their customers, with a special focus on retention.

Whether you’re gamifying a business process, training session, marketing campaign, maximizing employee motivation, or just curious about high-level game development in the casual and mobile space, this is a great opportunity to get an inside peek at the psychology behind real world game development.

5. Terms of Engagement: Engaging Web Communities and Sharing Knowledge using Gamification

The web is an excellent environment to create communities. However, people hesitate to share their knowledge, especially if they are not motivated to engage. Learn how to apply gamification techniques to get members of your community to share, participate, and grow at a faster pace.