by Rew Shearer | Chatbots, Customer Experience
My hack as a conversation designer for creating Facebook chatbot personality? I just use one of my friends. As marketers, conversation designers, developers, we often look to complexity as being the best approach to quality. We take the long route. We follow... 
by Rew Shearer | Social Media
It was a Facebook post that almost shut down the business, Wild Oats Farm. Users delivered a torrent of abuse after a photograph of an “underweight” horse was published on a local community page. Online Abuse Destroys A Business Wild Oats’ owner... 
by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops
When Chief Conversologist Jam Mayer rose through the ranks of the customer service industry, she had little idea it would be her grounding for a new career. Nearly two decades later she is a chatbot design consultant, tutor, trainer, and NZ Hootsuite Ambassador.... 
by Rew Shearer | Social Media, Chatbots
Facebook Messenger chatbots are a hot topic. Everybody is jumping on the bandwagon. Conversational marketing is the phrase of the moment. At Conversologie, chatbots have been on our radar for some years. In late 2018, when the effervescent Wanita Zoghby-Fourie was... 
by Rew Shearer | Chatbots, Conversologist News, Research and Trends, Social Media
Speakers at the SMCNZ19 Conference confirmed Hootsuite’s social media trends for 2019. For the sixth year running they came together. Marketers, business people, and agencies. They came from around New Zealand, but also as far as the USA and Australia. It was...
