by Rew Shearer | Social Media
It was a Facebook post that almost shut down the business, Wild Oats Farm, in just a matter of days. Users delivered a torrent of abuse after a photograph of an apparently underweight horse was published on a local community page. Online Abuse Destroys A Business Wild... 
by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops
When our Chief Conversologist Jam Mayer leapfrogged the ranks of the customer service industry, she had little idea it would be her grounding for a career in Facebook Messenger and AI chatbot design, tutor, trainer and NZ Hootsuite Ambassador, nearly two decades... 
by Jam Mayer | Chatbots, Social Media
There are many ways to leverage Messenger Marketing as a strategy; and with tools like Manychat or Chatfuel, this makes it easier for anyone to hop on to. But what happens when it is used in conjunction with a competition on Facebook to drive more engagement and... 
by Rew Shearer | Chatbots, Social Media
Facebook Messenger chatbots are a hot topic. Everybody is jumping on the bandwagon: conversational marketing is the phrase of the moment. At Conversologie, chatbots have been on our checklist for some years; and late 2018 when the effervescent Wanita Zoghby-Fourie was... 
by Rew Shearer | Chatbots, Conversologist News, Research and Trends, Social Media
Hootsuite appears to have been correct in its predicted social media trends for 2019, at least according to speakers at SMCNZ19. For the sixth year running, marketers, business people, and agencies from around New Zealand, but also as far afield as the USA and... 
by Rew Shearer | Customer Experience, Social Media
In social media, bad customer reviews used well are the best marketing “How do I delete this review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. She had received a bad customer rating, not the first for... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands to Social Media to Chatbots, Target is Everything Any marketing professional knows, the key to branding is one crucial thing: the customer. Also known as target. Or persona. This importance and the difference it makes to a brand is nicely illustrated by a... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Close behind Hootsuite’s Global Digital Report, their breakdown on New Zealand’s social media habits has some good news, and bad news, for marketers. Courtesy: Hootsuite Digital 2019 New Zealand eCommerce and Social: NZ Is On The Map Hootsuite’s report didn’t net any... 
by Rew Shearer | Hootsuite, Research and Trends, Social Updates
Global Internet use has shifted to mobile and social: it’s time for a new business strategy. As of January 2019, just under 4 billion human beings were online via mobile devices. That’s around 90% of all people with access to the Internet doing it on a phone or...
