by Rew Shearer | Chatbots, Customer Experience
My hack as a conversation designer for creating Facebook chatbot personality? I just use one of my friends. As marketers, conversation designers, developers, we often look to complexity as being the best approach to quality. We take the long route. We follow... 
by Rew Shearer | Social Media
It was a Facebook post that almost shut down the business, Wild Oats Farm. Users delivered a torrent of abuse after a photograph of an “underweight” horse was published on a local community page. Online Abuse Destroys A Business Wild Oats’ owner... 
by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops
When Chief Conversologist Jam Mayer rose through the ranks of the customer service industry, she had little idea it would be her grounding for a new career. Nearly two decades later she is a chatbot design consultant, tutor, trainer, and NZ Hootsuite Ambassador.... 
by Jam Mayer | Chatbots, Social Media
There are many ways to leverage Messenger Marketing as a strategy; and with tools like Manychat or Chatfuel, this makes it easier for anyone to hop on to. But what happens when it is used in conjunction with a competition on Facebook to drive more engagement and... 
by Rew Shearer | Chatbots, Social Media
Facebook Messenger chatbots are a hot topic. Everybody is jumping on the bandwagon. Conversational marketing is the phrase of the moment. At Conversologie, chatbots have been on our radar for some years. In late 2018, when the effervescent Wanita Zoghby-Fourie was... 
by Rew Shearer | Chatbots, Conversologist News, Research and Trends, Social Media
Speakers at the SMCNZ19 Conference confirmed Hootsuite’s social media trends for 2019. For the sixth year running they came together. Marketers, business people, and agencies. They came from around New Zealand, but also as far as the USA and Australia. It was... 
by Rew Shearer | Customer Experience, Social Media
In social media, bad customer reviews used well are the best marketing “How do I delete this bad review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. It had received a bad customer review with a one-star... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands, to Social Media, to Chatbots, Target is Everything Any marketing professional knows, the key to branding is the customer. Also known as target, or persona. His or her importance to a brand is nicely illustrated by comparing Harley-Davidson with Toyota.... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Hootsuite’s breakdown on New Zealand’s social media habits has some good news, and bad news, for marketers. Courtesy: Hootsuite Digital 2019 New Zealand eCommerce and Social: NZ Is On The Map Hootsuite’s report didn’t net any big surprises. New Zealand is a nation...
