by Rew Shearer | Social Media, Customer Experience, Research and Trends
From Brands, to Social Media, to Chatbots, Target is Everything Any marketing professional knows, the key to branding is the customer. Also known as target, or persona. His or her importance to a brand is nicely illustrated by comparing Harley-Davidson with Toyota.... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Social Media, Hootsuite, Research and Trends
Hootsuite’s breakdown on New Zealand’s social media habits has some good news, and bad news, for marketers. Courtesy: Hootsuite Digital 2019 New Zealand eCommerce and Social: NZ Is On The Map Hootsuite’s report didn’t net any big surprises. New Zealand is a nation... 
by Rew Shearer | Hootsuite, Research and Trends, Social Updates
Global Internet use has shifted to mobile and social: it’s time for a new business strategy. As of January 2019, just under 4 billion human beings were on the Internet via mobile devices. That’s around 90% of all people with access to the Internet doing it on a phone... 
by Rew Shearer | Social Media, Chatbots, Conversologist News, Hootsuite
Hootsuite Confirms: Human Beings Love To Talk In its Social Trends 2019 Report, the social media management pioneer Hootsuite identified several key factors likely to shape the future of the major channels – Facebook, Instagram, Twitter, LinkedIn among the many... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Update 30 Jan 2019 See Hootsuite’s own video breakdown of what three of the trends mean for business – including stories, closing the ads gap, and messaging. #socialtrends2019 In a quick 10 minute watch, three of the Hootsuite team offer case studies and... 
by Rew Shearer | Chatbots, Customer Experience, Social Media
That Moment You Caps-Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad through Messenger. Immigration Assist’s ad had a compelling enough image for the customer, a clear headline. Importantly, in... 
by Rew Shearer | Hootsuite, Social Media, Social Updates
In a new update, Hootsuite has just revealed two fine-tunes to its already-godlike omnipotence over social media posts and streams. Here they are, in a tasty nutshell of publish-envy goodness. Schedule and publish LinkedIn video The first is the ability to schedule... 
by Rew Shearer | Chatbots, Conversologist News
At Conversologie HQ, we’re celebrating. Last month we signed a partnership with AI bot builder, Ako AI. This game-changing collaboration brings an exciting opportunity, not only to create AI-powered chatbots but to be at the cutting edge of voice bot development as... 
by Gel Patino | Chatbots, Social Media
Ever been in a budding relationship? If so, you’ve probably had those sweet “good morning” messages every day and felt your heart soar at every single one. You may also have furiously sent huffs and sad faces at each other over SMS from the office, your first lovers’...
