Our daily lives are driven by human interaction. While some can be as simple and mundane as a polite greeting, the few that we end up remembering are often genuine and spontaneous. Strangely enough, it is through these genuine interactions that we end up meeting our friends (and even life-long companions).
This same principle applies to customer relationships. As a business owner, creating an experience for your customers that will make them feel valued and important can spell the difference between a one-time purchase or a long-term mutually profitable relationship.
In the digital marketing space, interacting with customers in a sincere and relevant manner can be challenging. While some have a clear understanding of what they need, others may need more time and guidance. To make it worse, typical marketing strategies often reduce the complexity of customer behaviour into a lifeless numbers game – forcing as many leads as possible into a linear marketing funnel. While such an approach may produce results on paper, this often leads to short-lived customer relationships at the cost of excess marketing spend.
Thankfully, modern software and marketing automation strategies have allowed today’s marketers to streamline customer interactions while remaining genuine and relevant. Instead of shoving your customers into a linear marketing funnel, it is now possible to create dynamic journeys that nurture customers and adapt to their ever-changing needs. When implemented properly, personalised customer journeys can breathe new life in your customer interactions, help you understand their different needs through data-driven analytics, and help you consistently provide what they need while saving you valuable time.
In this webinar conducted in partnership with Digital Boost NZ, Chief Conversologist Jam Mayer share her insights, techniques, and experience on how to establish genuine and mutually profitable relationships with your customers through effective use of personalised customer experience automation.
Watching this webinar will show you how to:
- Transform linear and transactional sales funnels into dynamic customer journeys that allow you to identify, record, and address each of your customers varying needs
- Organically stimulate repeat business while remaining relevant and genuine to your customers through the use of ActiveCampaign and other digital tools
- Automatically gather and utilise customer analytics to progressively improve your customer journeys, increase customer satisfaction, and stimulate business growth
- Invest your marketing budget into long-term marketing campaigns rather than short-lived online advertising and social media boosts
- Create social media content that will generate awareness, encourage regular consumption, and foster long-term customer retention
Learn digital skills to boost your business for free with Digital Boost
Digital Boost provides free resources and programs to help Kiwis in the digital transformation of their businesses and is backed by the Ministry of Business, Innovation and Employment. These online training courses are hosted by New Zealand industry leaders can be accessed at any time and range from improving your digital skills, how to use the latest marketing tools, digital technologies and accounting software, to growing your business and more.
Take your business to the next level by booking a Discovery Session
Conversologie’s Discovery Sessions are designed to identify how the latest customer experience automation practices can be used to drive growth in your business by achieving its key success factors.
This free one hour session will go through an overview of your business, take into consideration the marketing activities you have tried in the past, nail down your ideal customer, and build on any existing digital marketing activities you may already have done.