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I Turned My Friend Into A Chatbot On Facebook

I Turned My Friend Into A Chatbot On Facebook

by Rew Shearer | Chatbots, Customer Experience

My hack as a conversation designer for creating Facebook chatbot personality? I just use one of my friends.  As marketers, conversation designers, developers, we often look to complexity as being the best approach to quality. We take the long route. We follow...
Jam Mayer: From Conversations to Facebook Chatbot

Jam Mayer: From Conversations to Facebook Chatbot

by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops

When Chief Conversologist Jam Mayer rose through the ranks of the customer service industry, she had little idea it would be her grounding for a new career. Nearly two decades later she is a chatbot design consultant, tutor, trainer, and NZ Hootsuite Ambassador....
How your worst service can earn you money

How your worst service can earn you money

by Rew Shearer | Social Media, Customer Experience

In social media, bad customer reviews used well are the best marketing “How do I delete this bad review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. It had received a bad customer review with a one-star...
The Key to Business Success? Talking To The Right People

The Key to Business Success? Talking To The Right People

by Rew Shearer | Social Media, Customer Experience, Research and Trends

From Brands, to Social Media, to Chatbots, Target is Everything Any marketing professional knows, the key to branding is the customer. Also known as target, or persona. His or her importance to a brand is nicely illustrated by comparing Harley-Davidson with Toyota....
Giving Your Chatbot A Human Personality: Creepy, or Just Good Business?

Giving Your Chatbot A Human Personality: Creepy, or Just Good Business?

by Rew Shearer | Chatbots, Customer Experience

One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business...
Ever Get Mad at a Customer? Time for a Chatbot!

Ever Get Mad at a Customer? Time for a Chatbot!

by Rew Shearer | Chatbots, Customer Experience, Social Media

That Moment You Caps-Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad through Messenger. Immigration Assist’s ad had a compelling enough image for the customer, a clear headline. Importantly, in...
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