by Rew Shearer | Customer Experience, Services, Social Media
In social media, bad customer reviews used well are the best marketing “How do I delete this review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. She had received a bad customer rating, not the first for... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands to Social Media to Chatbots, Target is Everything Any marketing professional knows, the key to branding is one crucial thing: the customer. Also known as target. Or persona. This importance and the difference it makes to a brand is nicely illustrated by a... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Chatbots, Customer Experience, Social Media
That Moment You Caps-Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad. Immigration Assist’s ad had a compelling image for the target, a clear enough headline. Importantly, in its copy, the... 
by Gel Patino | Chatbots, Customer Experience
Chatbots are a fantastic customer service tool. They will answer your customer enquiries in an effective, efficient and engaging way. They can help you save a fortune on customer service while increasing customer satisfaction. Your customers will get their questions...