by Rew Shearer | Chatbots, Customer Experience
My hack as a conversation designer for creating Facebook chatbot personality? I just use one of my friends. As marketers, conversation designers, developers, we often look to complexity as being the best approach to quality. We take the long route. We follow... 
by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops
When Chief Conversologist Jam Mayer rose through the ranks of the customer service industry, she had little idea it would be her grounding for a new career. Nearly two decades later she is a chatbot design consultant, tutor, trainer, and NZ Hootsuite Ambassador.... 
by Rew Shearer | Customer Experience, Social Media
In social media, bad customer reviews used well are the best marketing “How do I delete this bad review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. It had received a bad customer review with a one-star... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands, to Social Media, to Chatbots, Target is Everything Any marketing professional knows, the key to branding is the customer. Also known as target, or persona. His or her importance to a brand is nicely illustrated by comparing Harley-Davidson with Toyota.... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Chatbots, Customer Experience, Social Media
That Moment You Caps-Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad through Messenger. Immigration Assist’s ad had a compelling enough image for the customer, a clear headline. Importantly, in...
