by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops
When our Chief Conversologist Jam Mayer leapfrogged the ranks of the customer service industry, she had little idea it would be her grounding for a career in Facebook Messenger and AI chatbot design, tutor, trainer and NZ Hootsuite Ambassador, nearly two decades... 
by Rew Shearer | Customer Experience, Social Media
In social media, bad customer reviews used well are the best marketing “How do I delete this review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. She had received a bad customer rating, not the first for... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands to Social Media to Chatbots, Target is Everything Any marketing professional knows, the key to branding is one crucial thing: the customer. Also known as target. Or persona. This importance and the difference it makes to a brand is nicely illustrated by a... 
by Rew Shearer | Chatbots, Customer Experience
One of the many things that make building a chatbot so interesting is identifying and crafting its personality. In ways, it’s a challenge that a scriptwriter or author would be more familiar with, than a developer. But as chatbots start to populate our online business... 
by Rew Shearer | Chatbots, Customer Experience, Social Media
That Moment You Caps-Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad through Messenger. Immigration Assist’s ad had a compelling enough image for the customer, a clear headline. Importantly, in... 
by Gel Patino | Chatbots, Customer Experience
Chatbots are a fantastic customer service tool. They will answer your customer enquiries in an effective, efficient and engaging way. They can help you save a fortune on customer service while increasing customer satisfaction. Your customers will get their questions...
