by Rew Shearer | Chatbots, Conversologist News, Research and Trends, Social Media
Speakers at the SMCNZ19 Conference confirmed Hootsuite’s social media trends for 2019. For the sixth year running they came together. Marketers, business people, and agencies. They came from around New Zealand, but also as far as the USA and Australia. It was... 
by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands, to Social Media, to Chatbots, Target is Everything Any marketing professional knows, the key to branding is the customer. Also known as target, or persona. His or her importance to a brand is nicely illustrated by comparing Harley-Davidson with Toyota.... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Hootsuite’s breakdown on New Zealand’s social media habits has some good news, and bad news, for marketers. Courtesy: Hootsuite Digital 2019 New Zealand eCommerce and Social: NZ Is On The Map Hootsuite’s report didn’t net any big surprises. New Zealand is a nation... 
by Rew Shearer | Hootsuite, Research and Trends, Social Updates
Global Internet use has shifted to mobile and social: it’s time for a new business strategy. As of January 2019, just under 4 billion human beings were on the Internet via mobile devices. That’s around 90% of all people with access to the Internet doing it on a phone... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Update 30 Jan 2019 See Hootsuite’s own video breakdown of what three of the trends mean for business – including stories, closing the ads gap, and messaging. #socialtrends2019 In a quick 10 minute watch, three of the Hootsuite team offer case studies and...
