by Rew Shearer | Customer Experience, Research and Trends, Social Media
From Brands to Social Media to Chatbots, Target is Everything Any marketing professional knows, the key to branding is one crucial thing: the customer. Also known as target. Or persona. This importance and the difference it makes to a brand is nicely illustrated by a... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Close behind Hootsuite’s Global Digital Report, their breakdown on New Zealand’s social media habits has some good news, and bad news, for marketers. Courtesy: Hootsuite Digital 2019 New Zealand eCommerce and Social: NZ Is On The Map Hootsuite’s report didn’t net any... 
by Rew Shearer | Chatbots, Conversologist News, Hootsuite, Social Media
Hootsuite Confirms: Human Beings Love To Talk In its Social Trends 2019 Report, the social media management pioneer Hootsuite identified several key factors likely to shape the future of the major channels – Facebook, Instagram, Twitter, LinkedIn among the many... 
by Rew Shearer | Hootsuite, Research and Trends, Social Media
Update 30 Jan 2019 See Hootsuite’s own video breakdown of what three of the trends mean for business – including stories, closing the ads gap, and messaging. #socialtrends2019 In a quick 10 minute watch, three of the Hootsuite team offer case studies and... 
by Rew Shearer | Chatbots, Customer Experience, Social Media
That Moment You Caps Lock a Lead There was a company admin who ran a Facebook Ads campaign, seeking resumés in the construction industry abroad. Immigration Assist’s ad had a compelling image for the target, a clear enough headline. Importantly, in its copy, the... 
by Rew Shearer | Hootsuite, Social Media, Social Updates
In a new update, Hootsuite has just revealed two fine-tunes to its already-godlike omnipotence over social media posts and streams. Here they are, in a tasty nutshell of publish-envy goodness. Schedule and publish LinkedIn video The first is the ability to schedule...