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Destroy Your Business in Two Days: Hot Facebook Tips

Destroy Your Business in Two Days: Hot Facebook Tips

by Rew Shearer | Social Media

It was a Facebook post that almost shut down the business, Wild Oats Farm. Users delivered a torrent of abuse after a photograph of an “underweight” horse was published on a local community page. Online Abuse Destroys A Business Wild Oats’ owner...
Jam Mayer: From Conversations to Facebook Chatbot

Jam Mayer: From Conversations to Facebook Chatbot

by Rew Shearer | Chatbots, Conversologist News, Customer Experience, Social Media, Training and Workshops

When Chief Conversologist Jam Mayer rose through the ranks of the customer service industry, she had little idea it would be her grounding for a new career. Nearly two decades later she is a chatbot design consultant, tutor, trainer, and NZ Hootsuite Ambassador....
Tips for Chatbot Marketing: Comments, Competitions and Winning The Prize

Tips for Chatbot Marketing: Comments, Competitions and Winning The Prize

by Jam Mayer | Chatbots, Social Media

There are many ways to leverage Messenger Marketing as a strategy; and with tools like Manychat or Chatfuel, this makes it easier for anyone to hop on to. But what happens when it is used in conjunction with a competition on Facebook to drive more engagement and...
Our Hidden Agenda: Conversologie’s Secret Chatbot Trial at Conference

Our Hidden Agenda: Conversologie’s Secret Chatbot Trial at Conference

by Rew Shearer | Social Media, Chatbots

Facebook Messenger chatbots are a hot topic. Everybody is jumping on the bandwagon. Conversational marketing is the phrase of the moment. At Conversologie, chatbots have been on our radar for some years. In late 2018, when the effervescent Wanita Zoghby-Fourie was...
What’s Your Story? Top Tips for Social Media at NZ’s Biggest Conference

What’s Your Story? Top Tips for Social Media at NZ’s Biggest Conference

by Rew Shearer | Chatbots, Conversologist News, Research and Trends, Social Media

Speakers at the SMCNZ19 Conference confirmed Hootsuite’s social media trends for 2019. For the sixth year running they came together. Marketers, business people, and agencies. They came from around New Zealand, but also as far as the USA and Australia. It was...
How your worst service can earn you money

How your worst service can earn you money

by Rew Shearer | Social Media, Customer Experience

In social media, bad customer reviews used well are the best marketing “How do I delete this bad review?” The request from a client – a small restaurant already doing badly – was a true facepalm moment. It had received a bad customer review with a one-star...
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