Captivating Marketing: Gamification, Rewardification, Content Marketing

This webinar was part of the Bootcamp Sessions and has ended. 

Webinar Date: May 15, 2013

Time: 3 PM New Zealand

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Details: Local brands and SME marketers today have as many resources at their disposal as large lobal organizations to tell their story. Content-hungry audiences are now less interested in the source of content as they are in the quality and utility of the content itself.

This webinar intends to show how to engage new audiences and increase sales – even in a physical retail shop – via fun-oriented marketing techniques.

In this Webinar you will learn:

1. The basic principles of content marketing through Gamification, branded games, Rewardification, and mobile marketing.

2. How to deliver consistent valuable information to customers that ultimately turns into sales and brand loyalty.

3. How to define which type of content marketing is good for you.

Learn to improve the reach and visibility of your messages and credibility with the latest and most affordable online marketing tools.

Speaker. As Forever Young Group director, Alban has more than 10 years of experience in content production (film, mobile and games) and advertising in France, the United States, and Singapore.

Forever Young Group is a mobile gaming and Gamification specialist with clients such as Cartier, Nespresso, Lancôme, Nespresso, Dell, Coca-Cola, JC Decaux. The company provides complete expertise on social CRM and user engagement 2.0 and owns a proprietary gamification engine to help brand marketers implement their own social engagement mechanics easily.