Retaining Players: Designing for Maximum Engagement

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Webinar Date: May 16, 2013

Time: 1030 AM New Zealand

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Details: Learn more about gamifying your systems by following the best practices in the casual games industry. We’ll talk about the ‘ARM’ process – how games Acquire, Retain, and Monetize their customers, with a special focus on player Retention. Then we’ll look at how you can best combine multiple game mechanics to ensure you are providing a good mix of short-term and long-term goals.


Lastly, we’ll drill in to some specific examples, such as leaderboards, achievements, and badges. How do they keep players coming back? How can we combine them to provide an even stronger retention?


In this webinar you will learn:

1. The ‘ARM’ process – Acquire, Retain, Monetize

2. Multiple game mechanics for short term and long term goals

3. How to combine leaderboards, achievements, and badges for strong retention


Together, we can keep your players engaged throughout every step of their journey through your product.


Whether you’re gamifying a business process, training session, marketing campaign, maximizing employee motivation, or just curious about high-level game development in the casual and mobile space, this is a great opportunity to get an inside peek at the psychology behind real world game development.



Speaker. Developer Extraordinaire, Chris has been making awesome video games for over 20 years for the likes of Ubisoft Montreal, Lionhead Studios, BioWare and EA. His first hit, the multiplayer racing game Skidmarks, sparked a sensation on the Amiga home computer in 1993. With Quadratic B-Splines (Chris holds Mathematics degrees from the University of Auckland), amazing isometric graphics, and classic arcade gameplay.


Now he’s making a return to Indie game development, to smaller teams and shorter dev cycles, so he can build entire games from scratch, and make the best games for real gamers.



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