COVID-19 has led to significant changes in our daily lives. Many have decided to move back to New Zealand – both for safety and to be with their loved ones during this difficult time. Many businesses have transitioned their employees into working from home. Some Kiwis have even started their own online business in order to have a more resilient source of income. However, amidst all of these changes, one thing has remained constant: our need to stay connected.

According to Hootsuite’s “The Global State of Digital 2021” report for New Zealand, 82% of Kiwis use social media – a statistic that is likely to increase as we continue to live amidst a pandemic. I’d wager that most of us are aware of the major social media platforms that currently exist, with the big four being Facebook, Twitter, Instagram, and YouTube. However, as a business owner, learning how to use these platforms to promote your business can be intimidating.

While all social media platforms are designed to help people connect with each other, each platform does this in its own particular way. It is these differences that often define the demographic as well as the types of content that are likely to perform well on each platform.

The fear of missing out can often tempt entrepreneurs to rush towards promoting their business on social media without a plan. However, this usually ends up with businesses presenting themselves as either unprofessional due to inappropriate and unoptimised social posts, or even dead due to a lack of constant updates. Additionally, the constant changes that all these platforms implement can also be a nightmare to keep track of. This is why unless you are an active and experienced social media user yourself, understanding how to best present your business on each platform can be both frustrating and time-consuming.

Fortunately, digital tools have been developed to help both marketers and business owners engage their customers through social media professionally and effectively. In this webinar conducted in partnership with Digital Boost NZ, our Chief Conversologist Jam Mayer will share her expertise in harnessing the power of Hootsuite – a powerful social media management tool – in order to effectively engage your customers across the most effective social networks based on your business while saving you valuable time.

Watching this webinar will show you how to:

  • Understand the different ways your customers can interact with your business through social media
  • Avoid common mistakes businesses make when building their social media presence
  • Post engaging platform-specific content through Hootsuite’s built-in integration with Canva, Google Drive, GIPHY, and more
  • Use Hootsuite’s built-in AI to make content scheduling a cinch
  • Automatically gather suggestions to make content creation easier and regularly keep an active social media presence
  • Manage your marketing team effectively through Hootsuite’s built-in content approval process (and say goodbye to spreadsheets!)

Watch Now: Digital Boost NZ Q&A: How to Manage the Overwhelm of Working with Social Media

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