Digital Innovation through Social Transformation

On-demand webinar

During  Techweek NZ 2020, we featured Sijia Perry (Breast Cancer Foundation NZ) and Jam Mayer as they highlighted the role of social business transformation in powering digital innovation capability.

As 2020 heralded a new business era, fluctuating market conditions demarcated the companies that survive from those that thrive; with digital as the dividing line that determines success.

You will learn how social media empowers connections at scale, delivers real-time customer insights, and opens a window to new commercial opportunities.

This event is exclusively brought to you by global social media management company, Hootsuite

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Digital Transformation

How innovation yields commercial value in a digital age

Digital Analytics

Leveraging data to intelligently inform commercial strategy development

Authenticity in Online Customer Engagement

Building meaningful connections at scale with target audience segments

Sijia Perry BCF


Digital Marketing Manager

Sijia Perry is the Digital Marketing Manager at the Breast Cancer Foundation NZ. With over 15 years’ digital experience within the non-profit, technology and service industries.

She has accumulated a wealth of knowledge that she readily reinvests in helping other businesses grow. Sijia is committed to the pursuit of life-long professional development; in turn, strengthening her capacity to provide continued relevant support to the broader business community.

Jam Mayer Headshot 2019


Chief Conversologist

Jam Mayer is Chief Conversologist at Conversologie; New Zealand’s official Hootsuite digital services partner.

She is deeply passionate about digital and social media, and how to best use emerging technologies to positively impact the human experience. Jam leads economy-wide social business transformation for Conversologie’s clients, guided by the core principle that “every conversation moves you forward”.