Webinar Date: Thursday, 21 February 2012
Time: 6 PM New Zealand | 1 PM Philippines | 6 AM Paris | 7 AM Cape Town
For other timezones, click here: http://bit.ly/copywritingworldtime
Details: Good copy isn’t about how good your English or grammar is, or whether you have a college qualification. It’s about using words to connect with your customers, keep them wanting more, and compelling them to take action.
Copywriting is an art form that takes time and practice to perfect. And this is why copywriters are among the highest paid writers in the world.
In this Webinar you will learn:
1. The basic principles of good copywriting
2. How to identify features and benefits.
3. The writing process from start to finish.
4. How to write for different mediums, e.g. blogs, brochures and emails.
You’ll have the opportunity to participate in a live copywriting demonstration and see first-hand how to turn basic copy into powerful, compelling copy your readers will love.
Plus, sign up to this webinar and you’ll receive a FREE ebook, “The Ultimate Guide to Killer Headlines that Convert”– which teaches you the tricks pro-copywriters use to write killer headlines and provides you with 72 headline templates you can use now. Just fill in the blanks!
Speaker. Lillian Leon is a freelance copywriter and marketing communications consultant with over 15 years of experience. She has consulted and written for a range of corporates, government organisations, advertising agencies and small businesses in New Zealand, for a variety of industries and sectors – from financial services, welfare and telecommunications, to food and beverages and consumer products.
With a business management degree, and having run her own business for many years, Lillian loves everything business. But her real passion lies in plain English copywriting and helping others to communicate effectively. She recently started her own blog – teaching others about social media, internet marketing and copywriting – and is currently venturing into training.
If you’re looking to develop your copywriting skills – either for your own business, or to become a professional copywriter – then this webinar is for you!