A chatbot can be the personal assistant and marketing superstar of your dreams.
Smart, responsive, independent, it lets you sell your brand and deliver superior customer service without supervision.
WHAT IS SOCIAL CHATBOT MARKETING?
Chatbots are an excellent tool for fielding enquiries and taking orders, but used really well, they can become part of
your marketing funnel – building the relationship with your customer, even to establish your brand.
The key to doing great business through social media is having the conversation with your customer.
Your chatbot is the essential tool to make it happen.
THE FUNDAMENTALS OF CHATBOTS
A chatbot is a semi-automated conversation flow in a chat window. On your
website or in social media, it is a way for your customers to talk to your
business one on one, explore their options, and interact in a way that is more personal
than a website or FAQ page alone.
Most human beings don’t want to research things or look them up: we just want
to ask someone!
A simple low-cost chatbot (the sort we can make*) uses response buttons to
guide the customer through the conversation.
A well-made chatbot is helpful, intuitive, likeable, even fun – so your business is
well represented to your potential customers.
We can create a chatbot that lives, breathes and speaks your business.
THE IMPORTANCE OF OPTIMISING CHATBOTS
Chatbots deal with enquiries, never missing a single one, with no complaints. Chatbots promote your brand, help your
customers, sell your product. But always it is limited by the skill set of its creator.
Few chatbots are created to perfection.
At best, a chatbot that isn’t market-savvy and optimised for your customers can be underwhelming. At worst, it can result in
a confused, dissatisfied, even angry customer. And that can mean a bad review or the dreaded one-star rating.
That’s why your chatbot should be built by a team skilled in both development and conversational flow.
A FREE CHATBOT EXPERIENCE
To get an idea of how a chatbot should work, you can try out our chatbot, Ollie, below.
He’ll guide you through some basic info on chatbots, and you can even subscribe for daily tips and info about chatbots.
Find out what Ollie has to say – and how he makes you feel.
JOIN OUR FREE WEBINAR SERIES
We would like to welcome everyone to our online classroom where we dive deep into the world of chatbots through a series of
different topics. Featuring Chief Conversologist Jam Mayer and selected guests, we are proud to educate and engage with
individuals who are looking to learn about the technology, social design, and integration of chatbots.
Fill in the knowledge gap and join a webinar – it’s free anyway.
WORKING TOGETHER FOR A BETTER CHATBOT
At Conversologie, the more chatbots we build, the more
we understand their potential. And we don’t just keep that knowledge
to ourselves!
We love sharing the building process with our clients.
It helps us create a chatbot that is the best it can be, while we
continue to refine our skills as social chatbot marketers. We even have
partners in Artificial Intelligence for truly smart, cutting edge chatbots.
AI chatbots don’t need buttons: they are designed to respond
to normal written conversation, and even learn better responses over
time!
Want to see some of our work?
Career Matters
This basic chatbot qualifies leads and answers queries.
Our Christchurch NZ client wanted a simple chatbot that helped qualify leads and answer the most common easy-to-answer questions – to free her own time up for the important things. The language of this flow targets young people and their parents, introducing them to Career Matters’ service and process and helping them find a purchase option.
Perfection Chocolates
This is a complete browse-and-buy customer service chatbot.
Based in Sydney, Australia, this was a more complicated chatbot designed to guide customers from the Facebook page through a browse and buy process. The bot will help customers choose their delicious purchase, take their order and even facilitate the online sale and delivery details.
clockworX
This very simple lead generating chatbot calculated the potential saving for businesses.
An accounting business that combines overseas outsourcing with automation used a chatbot to let prospects discover their own potential savings. Supporting our partner and chatbot developer Ako.AI, our team fine-tuned the bot’s personality, simplified and clarified her language, and suggested additional chat flows and integrations to improve performance.
MyRivr
In our partnership with enterprise developer Ako.AI, this bot required our input for cultural sensitivity.
MyRivr helps people find services, everything from relationship counselling to budget advice. The chatbot’s name, personality, script, and even elements of technical flow (e.g. gender discovery needed to include 3+ categories) had to be adjusted. Consideration had to be given to the expectations and needs of minority and cultural groups.