Understanding the ‘Real Work’ Behind Social Media
We all know how incredible social media can be as a marketing tool; be it top of the funnel, lead generation, or brand awareness. But there is ‘real work’ to be done to harness the full power of social media beyond marketing.
This panel and networking event will engage you with stories and firsthand advice about what works, what doesn’t work, and how we can all better leverage social for business success.
About this event
This event is over but you can access the report and other resources by registering below.
Master the ‘Real Work’ Needed to Harness Social Media’s Full Power
Whether it’s employee advocacy extending a brand’s reach, critical customer care dispatched 24/7 via dedicated chatbots, or social selling enabling your team to score even more sales, social media can boost your business to the next level.
That’s why Conversologie and Hootsuite have brought together a panel of marketing experts to share the latest social media trends for 2023 and help you plan your strategy next year.
It's also a chance to share your stories, challenges and insights with colleagues in the social media space during the break out sessions.
Agenda
Speakers
Anya Slowenko
Marketing Strategist - ANZ
Hootsuite
With a background in social and digital marketing for over 7 years in 3 countries, Anya is on top of the latest trends while delivering strong results in social media and content marketing.
At Hootsuite, Anya is responsible for developing and executing localised marketing campaigns and programs for ANZ.
Robin Lane
Digital Content Coordinator
Auckland Philharmonia Orchestra
Robin Lane is the Digital Content Coordinator for the Auckland Philharmonia Orchestra, New Zealand’s full-time professional Metropolitan orchestra, serving the country’s largest and most vibrant city with a comprehensive programme of concerts and education and outreach activities.
More than 250,000 people hear the orchestra live each year, with many thousands more reached through special events, recordings and other media.
Sarah-Jayne Chamberlain
Social Media
Consultant
SJ is a social media and digital consultant that has delivered excellent results within the finance, hospitality, FMCG, entertainment and healthcare industry.
She is currently the Marketing and Campaign manager of Te Whatu Ora | Te Toka Tumai Auckland. She has also worked with high profile brands like New World and non-profit organisations such as the Neurological Foundation of New Zealand.
Jam Mayer
Chief Conversologist
Conversologie
Jam has been active in the digital space for 20 years. She is deeply passionate about new technologies that impact the human experience.
She believes that genuine human interaction is always at the heart of a business, and that conversation is the key to success.
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